1904 Spring Festival Program

1904 Spring Festival Program
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Source: Carrington Montague

"...one of the most brilliant spectacles ever experienced in this city."

Carrington Montague found this 1904 Chattanooga Spring Festival Program in his mother’s estate. As a long-time advocate of the preservation of history, he recognized its value. The festival was a grandiose multi-day event from the late 1800s into the first few years of the 20th Century. A Flower Parade was its most iconic event. Businesses, neighborhoods and organizations decorated horse-drawn floats and carriages with flowers. Its central figure was the Queen of Chattanooga, who, attended by her maids of honor, rode on an elegant flower float, escorted by six knights on horseback.

See several photos from the Spring Festivals HERE

Glass plate negative - circa 1897

Fred H. Phillips - a forgotten outstanding citizen.

Educator, soldier, and Brigadier General and Secretary of the NRA; Fred H. Phillips is featured three times in this program in various leadership roles. He was also the 'Baldur' (King) of the 1903 Spring Festival.

Phillips also appears in many glass plate negatives thought to be taken by Charles Walline & featured on this site. Fred lived at 704 East 4th Street, now a parking lot behind UTC's McKenzie Arena. At the time it was only a short walk from the likely photographer's home on Payne St. (now Battery Place)

Read more about his unusual departure from teaching here...

Putting names with faces

Captioned persons that appear in this program.

  • CHAS. REIF, President Spring Festival Association 1904
  • JACK O'DONOHUE, Secretary Spring Festival Association 1904
  • JOHN B. NICKLIN, Treasurer Spring Festival Association 1904
  • TOM WILCOX Jr., Chm. Building Com.
  • GEO. E. McGHEE, Chm. Military Com.
  • W. R. LONG. Vice-President.
  • MAJ. FRED H. PHILLIPS, Chm. Coro. Com.
  • JAS. K. McGOODWIN, Chm. Concessions Com.
  • J. H. McREYNOLDS, Chm. Electrical Parade.
  • C. W. HOLBROOK, Chm. Advertising Com.
  • JOHN C. VANCE, Chm. Transportation Com.
  • HENRY SCHWARTZ, Chm. Music Committee.
  • Maj. L. T. DICKINSON. Chm. Flower Committee.
  • W. A. MEYERS, Chm. Street and Lights Com.
  • Mrs. Carlotta Rea-Hudiburg
  • PROF. A. T. ROARK, Knight to Queen of St. Elmo
  • MISS HAZEL HIGGINS and MASTER WILLIE WALSH
  • MISSES PEARL PYOTT and CALLIE DeBARDELABEN
  • MISS INEZ DeBARDELABEN
  • MISS NELL BROWN
  • MISS FLORENCE VAN DUSEN
  • Little Francis Ewing
  • Little Jennie Lee Terrell
  • MISS REITA FAXON, 1904 Queen
  • MISS MAY MONTAGUE, Maid of Honor
  • MISS MARY GUY TRIGG, Maid
  • MISS MAY MAGUIRE, Maid
  • MISS ALMA TRAVIS, Maid
  • MISS LENA FRITTS. Maid
  • MISS ABBIE PALMER, Maid
  • MISS ETHEL KNOERR, Queen of Highland Park
  • MISS ETHEL STRODE, Maid, Highland Park
  • MISS ANNIE McBROOM, Maid, Highland Park
  • MISS PEARL McCUTCHEON, Maid, Highland Park
  • S.A.ROGERS, Knight (Highland Park)
  • W. A. BANKS, Knight (Highland Park)
  • D. V. MOORE, Knight (Highland Park)
  • L.N.COLLINS, Knight (Highland Park)
  • GUSTAVE ELLIS, Knight (Highland Park)
  • HUGH CRUMBLISS, Knight (Chattanooga)
  • JOHN KEY, Knight (Chattanooga)
  • JOHN MARTIN, Knight (Chattanooga)
  • W. K. HAILEY, Knight (Chattanooga)
  • LEVI WADE, Knight (Chattanooga)
  • MISS NELL JOHNSON. Queen of St. Elmo.
  • E. L. SIMMONS, [Manager Southern Department.
  • R. P. SHAPARD, Secretary Southern Department
  • MISS MARY NIXON, Maid
  • MISS MAY DAVIS, Maid Margaret Wilhoite
  • Margaret Saunders
  • Margurite Jackson
  • Raymond Johnson
  • Edwin Warren
  • George Connelly
  • Helen Johnson

    SPRING FESTIVAL GUARD - Organized 1898

  • W. J. BASS Marshal
  • J. L. Hutcheson
  • Dr. J. W. Johnson
  • Marrow Chamberlain
  • Dr. G. Manning Ellis
  • J. E. Evans
  • L. D. Drewery
  • C. A. Ivins
  • Hoyt Webb
  • F. O. Rettig
  • R. B. Cooke
  • H. L. Gerstle
  • H. H. Webster
  • G. Gardenhire
  • G. D. Lancaster
  • Z. C. Patton Jr.
  • R. B. Henderson
  • Maj. C. R. Evans
  • Gen. T. A. Baldwin
  • S. S. Gerstle.
  • P. E. Williams
  • B. E Loveman

LOCAL OFFICERS 3RD INFANTRY, N. G. S, T.

  • MAJOR ELLIS Surgeon
  • MAJOR PHILLIPS
  • CAPT. WEST Regimental Commissary
  • CAPT. GERSTLE Regimental Adjutant
  • LIEUT WATKINS Q.M
  • LIEUT. MILLIGAN ADJT.
  • CAPT. SHUTTING Co A.
  • LIEUT. BRAGG Co A.
  • LIEUT. BOYKIN Co. M
  • LIEUT. STEVENS Co A.
  • CAPT. LOCKWOOD Co M
  • LIEUT. NICHOL Co M
  • CAPT. SELVIDGE Co.K
  • LIEUT LOOP Co. K
  • LIEUT. HILLAS Co.K